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Short words are better than long words. |
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Short sentences are better than long sentences. |
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Short paragraphs are better than long paragraphs. |
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Short pages are better than long pages. |
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Content is targeted at a defined audience. |
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Writing style and tone are consistent throughout. |
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Pages for the Web are designed for 640 X 480 pixel resolution. |
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Text is easy to read (check colors and sizes). |
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There's plenty of white space for easy reading. |
